The “Gospel” has become a subjective term. Kidnapped by interpretive geniuses that turn its message into a commercial commodity. It is a common marketing tool to start with bestselling features for a product, in this case the gospel, to entice consumers to purchase goods or services. It seems the hook of grace and promise of prosperity draw in potential believers who eventually morph into “followers for the loaves.”
The bread crumbs have been dropped. Of course, the trail left seems legitimate, especially when we incorporate a few minuscule stops for Jesus along the way. It’s not that we shouldn’t focus on His grace or being prosperous. However, be warned, this gospel buy-in technique may be effective to bring in members but does not make disciples.
What are You Selling?
I was parked next to a very bright pink vehicle with huge writing all over it. The flashy color immediately caught my eye. I continued to look at the SUV, but I was confused. The colors and information clashed producing a collage of discombobulated information. The presentation made it close to impossible to figure out what they were trying to sell.
Gospel in line with the intent of Christ is devoid of selling points for commercial advantage. It is not comprised of complex pretentious ideologies that vie for our attention. According to Strong’s Exhaustive Concordance, the word “gospel” derives from the Greek word ”euaggelion” meaning to bring, declare, spread or announce good tidings of salvation through Christ.
In Ephesians 4:20-25, the Apostle Paul encourages us with these instructions for communicating the gospel message:
1. Preserve the pureness and clarity of the message.
2. Keep your communication free from extraneous information.
3. Do not misrepresent the intent.
4. Avoid promoting personal agenda.
No Purchase Necessary
Jesus’ only agenda was to do the will of the Father. He came from His Father, our Father, to give us the best quality of life. Isaiah 61 encapsulates how Jesus spread the good news with seven kingdom objectives as focal points:
1. To publicly share the good news with those of impoverished spirits.
2. To provide assistance and support for those that have been discouraged by life.
3. To declare freedom for the hostages of habits, addictions, and mind-shackles.
4. To use the key of knowledge to unlock prison doors for the oppressed.
5. To let all know that now is the acceptable time to receive salvation.
6. To comfort the grief-stricken with compassion, care, and concern.
7. To build up those destroyed by life choices and circumstances. To give them hope in place of despair and celebration in exchange for criticism. To tell them they have been moved from their past to a new life in Christ.
No buy-in required, just a give-in to His will for a more abundant life.
The Best News Ever: Salvation Freely Given
For God so loved the world that He gave His only begotten Son, that whoever believes in Him should not perish, but have everlasting life. John 3:16
Salvation never requires a best buy-in feature. “All things Gospel” focus on Christ’s life on earth, His death, burial, resurrection, and ascension to the Father. The good news is that Christ ransomed us from the eternal grip of the enemy. A faith commitment to Christ our Savior delivers us from the condemnation of a sin-driven life. Conviction opens our hearts to receive the correction of God and frees us from repeating the mistakes of our past. We are renewed and gifted with the Holy Spirit for victorious living. Reunited with Him, we will live in His eternal presence forever.
Although the hooks of grace, prosperity, and more may vie for prime position in the “gospel race,” Christ is at the starting line. He is the author and finisher of our faith. Let us spread the gospel message in its entirety and share the best news ever; His love and sacrifice for us.