A recent study has found that African-Americans and Hispanics are more likely to purchase unhealty, highly-advertised cereals than healthy ones.
Using data collected for over a year by the Nielsen Company, the study explores shopping patterns in American supermarkets, examining race, ethnicity and income of families with and without children.
It found that, among Blacks and Hispanics, “compared with non-advertised products, advertised child-targeted cereals were purchased thirteen times more frequently; family-targeted brand purchases were ten times higher; and adult-targeted cereals were purchased four times more frequently.”
The report also notes that “similar buying patterns were found with lower female head-of-household education, lower income and southern region.”
The study’s conclusion argues that cereals marketed to children are typically less healthy and, because advertising is so effective, benefits in health can be found if similar marketing efforts are made for healthier cereals.
The study, released last month by the Yale Rudd Center for Food Policy & Obesity, will appear in the journal of Public Health Nutrition.